Surety products is an all-natural, organic, paraben-free, silicone-free, and vegan friendly hair product line. Our mission is to bring hair products back to the basics of being "truly" natural, while making the association between organic and inexpensive.We, here at surety products, feel the need to offer the general pubic organically crafted hair products that not only nourish all hair types, but are also easy on the pockets & on the hair.
Newsflash: Black women spend a lot of time and money to maintain their hair. Marketing firms have valued the Black haircare industry at $774 million. That’s a lot of deep conditioner and bobby pins!
As a Black woman in a family of Black women, with a gaggle of Black women friends, this was entirely unsurprising. We are serious about our hair. Our hair can affect our moods. Our hair has its own vocabulary. It bonds us together in the style successes and struggles.
Yet, something so essential to our identity is often misunderstood by people outside of our culture. But clearing up small misunderstandings — about hair! — can go a long way to clearing up the big misunderstandings — about race! So please allow me to share this primer on Black hair.
While other races can have straight, wavy, or curly strands, most black people have varying degrees of tightly curled strands. (Check out this article’s chart for a more in-depth explanation.) It may come in spirals, coils, loops, zig zags, or other curves. This is why it tends to grow up rather than down and can make gravity defying shapes like afros and puffs.
It’s a myth that Black hair doesn’t grow. All human hair grows at about half an inch a month, depending on your health and genetics. Having long hair is really more about how much hair you retain after breakage.
Black hair, because it’s curly, can be weaker than straighter hair. Each bend in the strand represents a weak point in the hair shaft, which makes it more prone to breakage. All this means is that it takes a little more TLC to avoid breakage. So we tend to have shorter hair, but that doesn’t mean it doesn’t grow.